Who we are

We are an international business media company focused on sharing knowledge to build the profile of our authors and corporate clients.

We effectively communicate their ideas, brand and expertise throughout the global business world across key media platforms and through the three main business languages.

Meet the LIDers

Marcelino Elosua

Founder & CEO
Founder & CEO of LID. His interest in the lifelong learning of global business executives drove LID since 1993 over 3 languages, 20 formats and 8 countries. Born in Spain his education includes: BA Business – Deusto, BA Sociology – Complutense, MBA & MA International Economics – Stanford.

Martin Liu

COO & Publisher
Martin brings several decades of experience at the top level of publishing in the business and professional fields. Martin counts editorships, directorships and publishing roles among his career highlights. Clients call him “intelligent, focused and enormously supportive”.

Beatriz Garcia

Head of Finance
With a degree in Economics and an MBA by IE, Beatriz has an extensive career in finance and international management control. She is result-oriented with experience across different industries, which highly contributes to the implementation of LID’s global strategic vision.

Ben Walker

Head of Media
An expert business journalist, Ben holds a raft of experience as editor of membership magazines for large professional bodies, having been the multiple award-winning editor of Professional Manager for four years and Accounting Technician for five. He is editor-at-large of Dialogue.

Monica Wang

Project Manager, China
Monica focuses on bring book projects from China and rights sales in Asia. She has a long history of working in publishing; including bilingual business digest magazine Master60, Sunbright Publishing Co Taiwan and Kogan Page Ltd. She holds a Masters in Publishing from City University London.

Francesca Stainer

Communications Manager
Increasing the visibility of our clients’ thought leadership through strategic PR and Marketing, with a commitment to promoting LID as the leading authority in sharing knowledge through strategic partnerships and campaigns.

Caroline Li

Art Director
Caroline is an experienced Art Director in the publishing industry with a decade of experience having worked in London and Hong Kong. She lead design projects from initial conception to market delivery and is skilled in magazine & book design, branding, art direction, advertising and illustration. Having recently departed London for life in Hong Kong, she brings a unique multi-cultural flair and vision to the pieces she produces.

Nora Casasús

Business Development Manager
Nora studied a degree in International Relations at Tec de Monterrey, and continued with specialized studies in editing at Universidad Complutense de Madrid. Her career path has taken her through various companies in this sector. Her experience in LID Business Media spans 13 years and she currently works in Business Development.

Lourdes Garza

Business Development Manager
Lourdes is a professional with over 17 yes of experience in sales, sponsorship management, logistics, organizing cultural and corporate events, supplier management and building relationships with high-level clients.

Anabel Pérez

Office Manager
Anabel holds a degree in Public Accounting by Escuela Superior de Comercio y Administración Unidad Tepepan and received training in Tourism Business Management. She worked as Communications and Public Relations Coordinator at Move In Publicidad y Publicaciones, S.A.

Ada Laura Luna

Business Development Director
Ada holds a bachelor’s degree in Communications by Universidad Iberoamericana in Mexico City, also studied at Escola d´Arts i Oficis and Escola Massana in Barcelona. She has almost 20 years of experience in executive positions at training and publishing companies, coordinating several cultural and publishing projects. She collaborates with LID since 2009.

Claudia Herrán Monedero

Editorial Manager
Claudia holds a bachelor’s and a master’s degree in Communications by Universidad Javeriana, in Bogotá, and Universidad Iberoamericana, in Mexico, respectively. She has over 20 years of experience managing various projects for newspapers, magazines, advertising agencies and publishing houses. At LID Mexico she is responsible for helping anyone who wants to write a book make their dream come true.

Laura Madrigal

Editorial Manager
Graduated in Marketing and Communication and European Master in Marketing and Digital Advertising (ESIC). She is got more than 15 years of experience as a Marketing, Communications and Content Manager and responsible of communication and press offices, specializing in franchises.

Aiyana Curtis

Editorial Manager
Aiyana holds a first-class degree in English and Creative Writing from Lancaster University. She has several years of experience in academic publishing. She has also previously worked as a technical editor for an Industry Training Organization in New Zealand, and as a freelance copywriter. From the initial writing process to final publication, Aiyana is responsible for providing editorial guidance and author support.

Bertha Inés Herrerías Franco

Communications Manager
Bertha holds a bachelor’s degree in Communications by Universidad Iberoamericana. She specializes in Corporate and Institutional Communications, Public Relations and Marketing. Bertha has published works on literature, art, history, religion and social issues. She is a contributing writer for various business magazines and has collaborated in books on human development, politics, sports and religion. She has experience working in mass media outlets and has been responsible for communications in various multinational corporate groups.

Fatima Bigeriego

Business Development Manager
Fátima holds a double degree in Advertising, Public Relations and Audiovisual Communications (CEU San Pablo University, Madrid, Spain). She has experience in Business Development & International Consultancy in five countries (Spain, New York, Kuwait, Singapore and Equatorial Guinea), where she has demonstrated extensive experience in developing strategies to foster increased integration between matching economies. She is now responsible for the BD Spanish market in LID business media.

Laura Diez

Communications Manager
Laura holds a degree in Advertising and Public Relations (Universidad Complutense), postgraduate degree in Communication Management (Universidad Oberta) and in Digital Marketing & Inbound Marketing (Inesdi). She has more than 12 years of experience communications and public relations.

Alec Egan

Associate Publisher
Alec scans the book publishing horizon for frontier thinking with a potential to appeal to a broader audience. A strong team player with a keen eye for commercial opportunities, he is instrumental in bringing new authors into LID family. Alec understands authors’ needs and the market, he knows how to create the right type of chemistry in a project to produce notable impact in the domains of business outcomes and reputation building.
LID’s unique global network allows our authors and corporate clients to strengthen their image, by sharing business knowledge to English, Spanish and Chinese-speaking target groups.
Marcelino Elosua
Founder & CEO