Who we are

We are an international business media company focused on sharing knowledge to build the profile of our authors and corporate clients.

We effectively communicate their ideas, brand and expertise throughout the global business world across key media platforms and through the three main business languages.

Meet the LIDers

Marcelino Elosua

Founder & CEO
Founder & CEO of LID. His interest in the lifelong learning of global business executives drove LID since 1993 over 3 languages, 20 formats and 8 countries. Born in Spain his education includes: BA Business – Deusto, BA Sociology – Complutense, MBA & MA International Economics – Stanford.

Martin Liu

COO & Publisher
Martin brings several decades of experience at the top level of publishing in the business and professional fields. Martin counts editorships, directorships and publishing roles among his career highlights. Clients call him “intelligent, focused and enormously supportive”.

Beatriz Garcia

Head of Finance
With a degree in Economics and an MBA by IE, Beatriz has an extensive career in finance and international management control. She is result-oriented with experience across different industries, which highly contributes to the implementation of LID’s global strategic vision.

Ben Walker

Head of Media
An expert business journalist, Ben holds a raft of experience as editor of membership magazines for large professional bodies, having been the multiple award-winning editor of Professional Manager for four years and Accounting Technician for five. He is editor-at-large of Dialogue.

Maria Cid

Head of Communications
Maria oversees LID’s global external and internal communications, managing the strategic PR and marketing campaigns that drive our authors and clients to success. With a strategic communications background, she holds a degree in International Politics and Sociology (City University London).

Patricia Vicente

Business Development Manager
Patricia holds a degree in International Business (ICADE and Northeastern University), Master in Marketing and Commercial Management (ESIC) and in International Business Management (ICEX-CECO). She has extensive international experience in marketing and business development in Europe, China and UAE.

Susan Furber

Editorial Manager
Susan has a wealth of editorial experience, having worked for Bloomsbury, Routledge and CIPFA. Susan holds a BA in English Literature and Philosophy, Saint Mary’s College, Notre Dame, USA, including a year at the University of Oxford, UK and an MA in Publishing, Oxford Brookes University, UK.

Monica Wang

Project Manager, China
Monica focuses on bring book projects from China and rights sales in Asia. She has a long history of working in publishing; including bilingual business digest magazine Master60, Sunbright Publishing Co Taiwan and Kogan Page Ltd. She holds a Masters in Publishing from City University London.

Xingyu Wang

Business Development Manager
Xingyu couples exemplary soft skills with client-focused, business excellence. She has a raft of experience working with corporates and institutions to identify their communications needs and strengthen their global brand image. Based in Shanghai and fluent in English, Spanish and Mandarin.

Ada Laura Luna

Business Development Director
With a degree in Communications (Universidad Iberoamericana), Ada has expertise in Public Relations, Training and Human Resources. She has held management positions at different companies in the publishing sector and has coordinated cultural and editorial projects.

Lourdes Garza

Business Development Manager
Professional with more than 17 years of experience in the area of business development and sales, sponsorship management, partnership implementation, logistics and organization of cultural and business events, supplier management and high-level client management.

Nora Casasus

Business Development Manager
With a degree in International Relations from Tec de Monterrey (ITESM), Nora completed a Training of Latin American Publishers course at Universidad Complutense, Madrid. She has developed her professional career as an editor in different companies across the industry.

Cesar Piernavieja

Editorial Director
Cesar holds a degree in Journalism (CEU San Pablo University, Madrid) and MDP (Inalde Business School, Colombia). He has worked as editor and coordinator of supplements for El Mundo, Section Chief at El Economista, media coordinator at the NGO PLAN España and Director of Communications at CSIC.

Carolina Giraldo

Business Development Manager

Lia Ines Sottanis

Business Development Director

Laura Madrigal

Editorial Manager
Graduated in Marketing and Communication and European Master in Marketing and Digital Advertising (ESIC). She is got more than 15 years of experience as a Marketing, Communications and Content Manager and responsible of communication and press offices, specializing in franchises.

Claudia Herran

Editorial Manager
With extensive experience in coordinating and executing editorial projects in Mexico and Colombia, Claudia has worked for newspapers, magazines, advertising agencies and publishers. She holds a degree and a Master in Communications by Universidad Javeriana, Bogota and Iberoamericana, Mexico.

Maria Laura Caruso

Editorial Manager
Publisher graduated from the University of Buenos Aires, specialized in Hispanic Edition at the Carlos III University, Madrid. Advisor, editor and editorial developer. Author of literature and writer in agencies. Editorial Manager since 2003 based in Buenos Aires.

Laura Diez

Communications Manager
Laura holds a degree in Advertising and Public Relations (Universidad Complutense), postgraduate degree in Communication Management (Universidad Oberta) and in Digital Marketing & Inbound Marketing (Inesdi). She has more than 12 years of experience communications and public relations.

Francesca Stainer

Communications Manager
Increasing the visibility of our clients’ thought leadership through strategic PR and Marketing, with a commitment to promoting LID as the leading authority in sharing knowledge through strategic partnerships and campaigns.

Bertha Herrerias

Communications Manager
Specialist in corporate communication, public relations and marketing. She has worked in media such as Televisa. Has participated in international projects such as Soccer World Cup and communication in multinationals such as Ericsson Telecom and organizations such as UNEP.

Marta Cid

Marketing Manager
Marta holds a degree in Advertising and Public Relations (Universidad de Vigo) and a master in Digital Marketing (IM Digital Business School). Marta has developed her professional career in the field of offline and online marketing, both in international and national markets.
LID’s unique global network allows our authors and corporate clients to strengthen their image, by sharing business knowledge to English, Spanish and Chinese-speaking target groups.
Marcelino Elosua
Founder & CEO